Lena Tsolka - Living Concepts

For the Lena Tsolka – Living Concepts brand identity, the goal was to reflect a sense of refined simplicity, aesthetic balance, and timeless interior elegance. Lena specializes in curating complete living environments for hotels and hospitality apartments, taking care of every detail — from furniture and materials to lighting, textures and decorative elements. This comprehensive approach needed to be expressed visually in a way that feels warm, sophisticated, and thoughtful.

The logo design is built around soft geometric shapes and a minimal, architectural line structure. It suggests form, space, and harmony — key principles in Lena’s design philosophy. The color palette was intentionally kept understated, using natural and calming tones that evoke a feeling of serenity and well-crafted comfort.

The overall brand language communicates elegance without excess, offering a subtle yet distinctive identity that aligns with the quality and depth of Lena’s work. Whether designing interior or outdoor spaces, Lena creates living experiences that feel curated, authentic, and deeply connected to their environment.